Activation & Resource Design
Principal Induction Conference
My goal was to draw attendees to our table, and encourage meaningful engagement with our resources. I developed a visual concept inspired by 90s school supplies: sticker collections, notebooks, and playful nostalgia. The core resource was designed in an A5 format, making it easy for principals to carry and to make it look like a bulkier resource. I produced badges based on the resource designs to draw in more people.