Brand Identity | Promotional Materials | Outdoor Advertising
Student Work
Pedally Bike Share
Brand identity for a mountain bike share system in the Yarra Valley, designed to make outdoor adventure more accessible, no bike or equipment required. Created to encourage sustainable transport, healthy activity and connection to nature, the identity balances bright, attention-grabbing colours with a contrasting mud-brown palette inspired by the terrain. A flexible icon system, based on essential biking equipment, is used both functionally across the website and playfully throughout promotional materials, reinforcing usability while adding personality to the brand.