Brand Identity | Promotional Materials | Website
Student Work
Drift Sculpture Park
Museum identity for Drift Sculpture Park, South Dakota. Drift is a roadside attraction in the Drift Prairie where visitors can explore large-scale, interactive artworks alongside local wildlife and farm animals. Designed to appeal to families and road-trippers, the identity includes illustrated characters, inspired by the sculptures, wildlife and animals observed on site. They are combined to create a playful, cohesive system across applications and merchandise. The colour palette is drawn directly from the artworks.